Pragmatic Identity Matching PrIM

Global Open Access article of Dr. Markus Erbach in Springer Nature Journal of Innovation and Entrepreneurship (free Download PDF):
Managing the economic sustainability of the Belt and Road Initiative by applying Pragmatic Identity Matching PrIM
Our business website presents our consulting work with PrIM and its applications:


According to recent research studies, two out of three change projects do not accomplish objectives. A majority of the interviewed managers suspects the biggest challenge in changing the way of thinking and attitudes related to common practices. To build a professional management of complexity and innovation becomes a key factor to succes for companies and organisations. But there is almost always missing an appropriate mind set for holistic analysis, precisely accurate approaches to solve problems and lean implementation of results. Applying the concept of Pragmatic Identity Matching makes it work in an amazingly simple way.
The central idea of the concept derives from the assumption that all living beings, subjects, organizations and events are assumed to have their own identity. According to this understanding, every element of a change process has an identity, all participating people, organisations, but also objects and processes. Denominating characteristics, an Identity Matrix allows to describe and compare identities and to accomplish even most difficult tasks: Pragmatic Identity Matching renders most different identities in any detail needed and facilitates their structured and transparent integration. The optimisation of the existing or real innovation is the result. For the purposes of  practical application a database supports to provide, match, and safe all content.
Precondition: Working with the Identity Matching Concept requires the acting entities to be willing to cooperate and implement the acquired knowledge and solutions.

Exceptional benefit: In contrast to one-sided process oriented approaches, the information structure-based approach provides the benefit of an impartial comparison of different needs, thus rendering them negotiable.

Pragmatic Identity Matching is a scientific research approach combining the Pragmatism of Charles Peirce and identity research conducted by Dr. Markus Erbach. According to social psychology, identity development happens within an interplay of internal learning and external influences as an individual performance of integration and adaptation (matching). Pragmatic Identity Matching transfers this principle to companies and organisations and provides an application model for integrative thinking and coordinated action.

Please see my publication about the planned integration of most different participants in an open innovation process: