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What is Pragmatic Identity Matching?

Author of this article and copyright: Dr. Markus Erbach 2011-15

Pragmatic Identity Matching is a scientific research approach combining the Pragmatism of Charles Peirce and identity research conducted by Dr. Markus Erbach. According to social psychology, identity development happens within an interplay of internal learning and external influences as an individual performance of integration and adaptation (matching). Pragmatic Identity Matching transfers this principle to companies and organisations and provides an application model for integrative thinking and coordinated action.

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